Connecting with K-12 Customers

Thursday, May 25
1:15 – 2:45 pm
Strand: Sales & Marketing

Knowing who, how, and when to contact potential customers is the holy grail of sales and marketing. But there isn’t a one size fits all approach. This panel discussion will provide some insights into the different issues, decision-making processes and preferences of the various stakeholders. Learn how providers can support—not pester—their customers.

Moderator: Kathy Hurley, Girls Thinking Global


  • Robert L. Copeland, Lower Merion School District (PA)
  • Eric C. Eshbach, Ed.D., Northern York County School District (PA)
  • Dr. Noreen O’Neill, Chester County Intermediate Unit (PA)
  • Kevin Singer, Central Susquehanna Intermediate Unit (PA)
  • Dr. Kent Sweigart, Cocalico School District (PA)

Sponsored by:



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