What’s Your Content R&D Plan?

Thursday, May 25
10:45 – 11:45 am
Strand: Content in Practice

As you produce content for today’s classrooms, you naturally have to be thinking about what will be expected for tomorrow’s schools. But how can you prepare for an ever-changing, unpredictable future? This session lays out the key issues that will be explored in greater depth during the rest of Content in Practice breakout sessions:

  • What assumptions can you make about the future?
  • What kind of research should you be doing?
  • How can you leverage your current product creation to prepare for the future?

The session will offer advice and tips as part of a conversation with an educational product-development guru who will share past experiences and future predictions.

Moderator: Ira Wolfman, POE Communication

The Power of Partnerships

Thursday, May 25
10:45 – 11:45 am
Strand: Sales & Marketing

Strategic partnerships can build your brand, create new opportunities, and open new marketing channels. Learn the secrets of how successful partnerships are developed from those who have grown businesses using this long-term strategy.

Moderator: Dominique Young, Crayola

Presenters

  • Nader Qaimari, Follett School Solutions
  • William Triant, Pearson

Sponsored by:

MDRLogo_300x190

Connecting with K-12 Customers

Thursday, May 25
1:15 – 2:45 pm
Strand: Sales & Marketing

Knowing who, how, and when to contact potential customers is the holy grail of sales and marketing. But there isn’t a one size fits all approach. This panel discussion will provide some insights into the different issues, decision-making processes and preferences of the various stakeholders. Learn how providers can support—not pester—their customers.

Moderator: Kathy Hurley, Girls Thinking Global

Presenters

  • Robert L. Copeland, Lower Merion School District (PA)
  • Dr. Noreen O’Neill, Chester County Intermediate Unit (PA)
  • Kevin Singer, Central Susquehanna Intermediate Unit (PA)
  • Dr. Kent Sweigart, Cocalico School District (PA)

Sponsored by:

MDRLogo_300x190

Expanding the Boundaries of Accessibility: Unlock the Potential of Your Products for All Learners

Thursday, May 25
1:15 – 2:00 pm
Strand: Content in Practice

If the goal of our schools and our industry is to provide a quality education for every student, then our products must be accessible beyond screen readers and closed captioning. We need to be developing materials that can be used by students with a wide variety of learning differences and needs, such as ELLs and struggling readers.

More important, recent laws have made it mandatory for publishers to increase the accessibility of products for a broad range of learners. Both federal ESSA and many states specify Universal Design for Learning (UDL) guidelines for online materials.

At this session we will talk about the current regulations regarding accessibility, the financial impact of planning for accessibility versus retrofitting, and why you should include accessibility in the early stages of all product development – before your customers face DOJ action for non-compliance.

Moderator: Kate Gilligan, Texthelp

Interactives & Video: Engaging for Data

Thursday, May 25
2:00 – 2:45 pm
Strand: Content in Practice

We all know the facts: great videos engage learners, and constant interaction is a proven way to both drive pedagogy and improve outcomes. As you look at your product development plan, what role can video play in your future offerings?

This session will examine:

  • Using video to engage learners quickly and immersively while keeping an eye on costs
  • Combining videos with interactive elements to create learning objects that deliver deep data on student progress – not just usage statistics but real learning journey results
  • Using commercial and industry-specific tools and authoring systems to do all this at scale without breaking the budget

Moderator: Myron Cizdyn, BLPS Content Connections