Content Forum

Content Creators’ REBOOT – How Developers Must Adapt to the New Rules for Today’s Schools

A Hands-on Workshop on Designing Educational Materials for Today’s PreK-12 Schools and Learners

Pre-Conference Forum
Wednesday, May 24
9:00 am – 12:30 pm
Chemical Heritage Foundation

Join us for an interactive session that will arm attendees with the best, most relevant thinking on Instructional Design, integrating OER, and understanding the new rules for product development. We will also discuss how changes in procurement could influence your process.

View the schedule.

Registration is free for CIC attendees. If you’re not attending CIC, registration is $199 for AAP members and $299 for nonmembers.


9:00 – 9:30 am The New Rules for Content Development

Print is no longer the mothership for delivering content. That means your product-development process must change. This session explores how one of the world’s leading print-based content companies is successfully reinventing itself for new multimedia universe—and how its experience can inform your content-creation process.

  1. Case Study: Understanding three changes at the core of the the New York Times transformation:
    • New forms of content
    • New processes for creating content
    • New skills/staff required to develop content
  2. What does the Times reinvention mean to us at learning-science and educational-publishing companies?

Presenter: Ira Wolfman, POE Communications

9:30 – 10:00 am Using Sales & Marketing Insights to Inform Technology Product Development

No matter how great an instructional technology product is, it will have no impact on student learning if it doesn’t get purchased and implemented. Procurement practices and customer needs should be taken into account during product design and development. This discussion will explore the needs of three key constituencies—administrators, teachers, and students—in regard to technology products. We’ll also identify ways in which developers can ensure their products meet those needs (and are perceived as doing so).


10:00 – 10:30 am Instructional Design in the Classroom, For the Classroom

We often forget that teachers have to some degree been instructional designers since long before the ed tech revolution. They’ve been personalizing, differentiating and customizing since before the days of worksheets. But in a world of OER, proprietary resources, and infinite technology choices, how can we  step back from the rush of adopting technology and make instructional design easier for teachers, not harder?

Topics include:

  • How can we simplify instead of complicate the world of teaching?
  • How can we maximize the usage of technology and devices as an opportunity with instructional design, enhancing student engagement and improving outcomes?
  • And how can we design for data to even further leverage the power of platforms?


10:30 – 10:45 am Break
10:45 – 11:15 am Product Development Case Studies

Get insights on how one company moved their product through critical stages of the development lifecycle.


11:15 am – 12:00 pm Small Group Breakouts

Participants will work in small groups to apply what they’ve learned to different product development scenarios.

12:00 – 12:30 pm Reports and Discussion

Sponsored by:

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