Marketing Forum

Navigating a Complex and Fragmented Market

Pre-Conference Forum
Wednesday, May 24
1:30 – 4:30 pm
Chemical Heritage Foundation

Let’s face it, our market is increasingly more complex and fragmented. This makes it even more challenging for marketers to navigate and develop effective marketing plans and product launches. Join us as we hear leaders in the learning resource industry share their wins and lessons learned despite a challenging marketing environment. There will be plenty of times for Q&A and discussion.

During the Use Cases, session panelists from the Case Studies will facilitate sub-group discussions on how to bring new products to market. This will include leveraging ideas discussed during the panel discussion as well as incorporating ideas from those in attendance.

Be prepared to discuss ideas in an open environment with your colleagues in the industry, make new friends, and share your own stories.

Registration is free for CIC attendees. If you’re not attending CIC, registration is $199 for AAP members and $299 for nonmembers.

View the schedule.


1:30 – 2:00 pm Keynote

Lisa Greathouse, SimpleK12

2:00 – 3:00 pm Case Studies Panel


3:00– 3:15 pm Break
3:15 – 4:30 pm Launching a New Product

Sponsored by: